How AHD Works.
Everything a parent or player should know before choosing AHD online hitting training: who it fits, what happens after checkout, what each price includes and what we will and won’t promise.
Enrollment opens November 15, 2026. Join the waitlist now. SwingChecker™ and Lessons 1–3 of every course are free today.
JOIN THE WAITLIST →The short version
- AHD trains the 4 pillars of a complete hitter together: the swing, athletic development, the Hitting Processor and the mental approach. The swing and the athlete bring the violence, and the Processor and the mental approach bring the control.
- You start free with SwingChecker™, which ranks your hitter’s top priorities in about 3 minutes.
- Courses are a one-time price with 1 year of access. No subscriptions. Lessons take 10–20 minutes.
- Lessons 1–3 of every course are free, and paid courses carry a 30-day full refund.
- Built and coached by Billy Kehoe in Scottsdale, Arizona: 200+ professional, 2,000+ college and 100,000+ youth and high school hitters.
Who AHD is for, and who it isn’t
A good fit
- Baseball and fastpitch softball hitters, about ages 10 through college
- Hitters who work hard but don’t know what to work on
- Parents tired of paying for drills that don’t stack up
- Families who will spend 10–20 minutes a few days a week and film a few swings
- Coaches who want a clear system to teach from
Not the right fit
- Players ages 7–12 who need a parent-led start: 46/60 Academy is built for them
- Anyone looking for a quick fix or one magic drill
- Families who want guarantees about stats, roster spots or scholarships
- Players with pain or an injury: see a medical professional first
What happens after you buy
From checkout to the first week, this is exactly what to expect.
- Check out securely with Stripe.Pay once. AHD never sees or stores your full card number.
- Sign in with your email.Use the same email you paid with. Your course unlocks on that account, on any phone, tablet or computer.
- Run SwingChecker™ (or retake it).Your report sets the first priority, so Lesson 1 starts with a clear target.
- Start Lesson 1.Each lesson has a video, why it matters, one coaching cue, today’s work and a scored at-bat challenge.
- Train your first week.About two focused lessons, with practice days in between. Do them daily or in 10-lesson sessions if that fits your schedule better.
- Track it and retest.Log your challenge results, film the same angles again and retest with SwingChecker™ so you can see what changed.
What a lesson looks like
Every lesson follows the same short shape, so players always know what to do: watch, learn the why, take one cue, do the work, then score the at-bat challenge (single, double, triple or home run). Try one yourself: Lesson 1 of the Complete Hitter Masterclass is free.
What you get at each price
| Option | Price | What’s included |
|---|---|---|
| Complete Hitter Masterclass | $250 founding (reg. $349) | 24 lessons across all 4 pillars, the flagship course. 1 year of access for one athlete. |
| A single specialty course | $79–$139 | Athletic Development (24 lessons), Swing Structure, Hitting Processor, Mental Approach or Off-Speed (16 each), Bunting & Small Ball (8). 1 year of access. |
| The Whole System | $599 | All 7 AHD masterclasses for one athlete, 1 year of access. |
| SwingChecker™ V | $79 | A coach-reviewed video swing assessment. |
| 90-Day Private Coaching | $1,995 | A starting evaluation across all 4 pillars, a personal 90-day plan, The Whole System, ongoing swing and game at-bat video review, plan adjustments and direct access to BK. Limited to 12 athletes at a time. |
| Scottsdale live lessons & camps | Varies | In-person training in Scottsdale, Arizona, scheduled and priced individually. |
Every price, including bundles, is on the Pricing page.
Who is behind AHD
AHD was built by BK, a baseball and fastpitch softball hitting coach in Scottsdale, Arizona. He has spent 52 years playing, coaching and scouting the game, including 30 years coaching high school and college baseball and softball in Arizona and Texas, and more than 25 years developing hitters.
- 200+professional players
- 2,000+college hitters
- 100,000+youth & high school hitters
- 1,600+camps & clinics
- 39states
- 52years in the game
What we promise, and what we don’t
What AHD gives you
- A clear first priority instead of guessing
- Lessons in the right order across all 4 pillars
- One cue and one job at a time
- A way to measure progress: challenges, retests and verified PRs
- Real feedback from BK in coaching plans
What no honest coach can promise
- A batting average, exit velocity or stat line
- Playing time, a roster spot or a scholarship
- Results without consistent work
- Injury prevention or medical advice
The AHD Confidence Guarantee
If you don’t believe your athlete is better prepared, that the course is rich in knowledge or that the instruction was enough, ask within 30 days for a full refund on any course or The Whole System. Private coaching is fully refundable before the first coaching session or swing review. If something on our end breaks, we fix it or refund it any time during your access. Read the full guarantee.
What players, parents and coaches say
“I like what Coach Kehoe teaches and how he teaches so much, I made him my hitting coach.”
Gerald Laird · 13-year MLB veteran, high school head coach
“It is so amazing to see how each hitter progresses and their performance improves so quickly.”
Corey Hamrick · Parent of two college players, coach, former D1 athlete
“I have hit with Coach Kehoe since I was 10. He is the primary reason I am playing college baseball at a high level.”
Brevin Matthews · Catcher, Scottsdale CC
More on the Athlete Stories page.
Parent and player questions
Is AHD for baseball and softball?
Yes. Every AHD course and coaching plan is built for baseball and fastpitch softball hitters, about ages 10 through college. For ages 7–12 with a parent leading, 46/60 Academy is the better fit.
When can we enroll?
Enrollment opens November 15, 2026. Until then, join the waitlist. SwingChecker™, the Hitter Combine and Lessons 1–3 of every course are free to try now.
How long does each lesson take?
Most lessons take 10–20 minutes, including a scored at-bat challenge. You can do them daily or in 10-lesson sessions. The recommended plan is about two focused lessons a week.
How long do we have access?
Every course and The Whole System include 1 year of access for one athlete. It is a one-time price. There are no subscriptions and nothing renews.
What equipment do we need?
A bat, balls, a tee and a phone to film. Some lessons use a net, soft toss or a machine if you have one. Athletic Development lessons work with bands at home or a full weight room.
Will this get my hitter a scholarship or a higher average?
No honest coach can promise that. AHD promises a clear plan, the right order, real feedback and a way to measure progress. Results depend on effort, age, opportunity and many other factors.
What if it isn’t right for us?
Courses and The Whole System have a 30-day full refund. Private coaching is fully refundable before the first coaching session or swing review. If something on our end breaks, we fix it or refund it any time during your access.
Where to start
Not sure which option fits? Run SwingChecker™ first. It’s free, takes about 3 minutes and points you to the right lesson and the right next step.
Athletic Hitting Development is a business of Hitting Universe, LLC, 5904 N. 83rd St., Scottsdale, AZ 85250.