
Mental Approach Masterclass Mental Training for Baseball & Softball Hitters
Walk into every at-bat with a plan, a routine and a reset that hold up under pressure.
Routines, plate approach, focus and resilience for baseball and softball hitters, so they stay aggressive with a plan instead of just swinging.
- 16 guided lessons
- Recommended 60-day plan
- 6 phases
- Lessons 1–3 free
- $119 one-time
- 1 year of access
- Baseball & softball
Not sure this is the right course? Run SwingChecker™ free — it ranks your hitter’s top priorities in about 3 minutes.
Who it’s for
For the hitter who looks great in practice but fights frustration, pressure or a missing plan in games.
What you’ll learn
- Build an at-bat plan and hunt your pitch
- Use self-talk and routines that hold up under pressure
- Reset after failure and focus on the next pitch
- Leave with your own mental game plan
What players, parents & coaches say

I like what Coach Kehoe teaches and how he teaches so much, I made him my hitting coach. The online, remote version of his program has helped our hitters so much! Take my word for it, I spent a lot of time in Big Leagues, this program is elite!

Working with hitting coach Billy Kehoe has been a game-changer for my three sons. He is truly one of the most knowledgeable hitting coaches in the United States, with a deep understanding of approach, swing mechanics, and overall athleticism. It is so amazing to see how each hitter progresses and their performance improves so quickly.

I have hit with Coach Kehoe since I was 10. He is the primary reason I am playing college baseball at a high level. Just do what he says and you will hit so much better! The online program allows us to communicate no matter where I am!
BK has developed 100,000+ youth and high school hitters, 2,000+ college hitters and 200+ pro players across 39 states.
The full curriculum
Every lesson, in order. Tap a phase to see its lessons. The first three are free.
PHASE 01Mental FoundationLessons 1–3 · 3 lessons
PHASE 02Routine & FocusLessons 4–6 · 3 lessons
- Build Your Pre-Pitch Routine
- Think Between, See During
- Routine Under Distraction
PHASE 03Plan The At-BatLessons 7–9 · 3 lessons
- A Plan for Every Count
- Ready Early, Hard to Fool
- Your Personal Approach Card
PHASE 04Confidence & ResilienceLessons 10–12 · 3 lessons
- Confidence Built on Evidence
- Slump-Proof Thinking
- Your Reset Script
PHASE 05Pressure & ToughnessLessons 13–14 · 2 lessons
- Calm Mind, Violent Swing
- Your Pressure Plan
PHASE 06Game TransferLessons 15–16 · 2 lessons
- Dugout to Box
- Prepare. Commit. Compete. Reset.
How it works
16 guided lessons • Recommended 60-day training plan: complete two focused lessons each week, then use the remaining training days for deliberate reps and game transfer.
Every lesson tells you what to do, why it matters, the coaching cue and the work — then you check it off.
Earn AHD EARNED™ points as the work stacks up, then retest with SwingChecker™ to set the next priority.
Online, mobile-first and available anywhere for a full year from the day you enroll.

16 lessonsAdd the Hitting Processor course and save $39 with the Processor + Mental bundle ($199). Want every course? The Whole System includes all 7 AHD masterclasses. Want BK’s eyes on your hitter? See coaching.
Free reading from the Backspin Blog
Questions
How much does the Mental Approach Masterclass cost?
$119 one-time, with 1 year of access. There is no subscription and no automatic renewal.
Can I try it before I buy?
Yes. Lessons 1–3 are free. Start with Lesson 1 and see exactly how the course works before you enroll.
How long does it take?
You receive 16 guided lessons and a recommended 60-day training plan. Complete two focused lessons each week, with deliberate reps and game transfer between lessons.
My hitter is great in practice but struggles in games. Is this the right course?
That is exactly who it is built for: the hitter who fights frustration, pressure or a missing plan in games. It trains an at-bat plan, routines and a reset that hold up when it counts.
Start free today.
Lessons 1–3 are free. Complete Hitters Are Built… It’s Earned!
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