By BK, Athletic Hitting Development
Complete Hitters Are Built… It’s Earned!

Key takeaways

  • To become a certified hitting coach, learn a system, coach real hitters, and pass a certification that grades your actual coaching — not just your video watching.
  • Good hitting coaches diagnose causes, not symptoms, and pick one priority instead of ten faults.
  • Most paths combine a playing background, time under an experienced coach, and formal coaching education.
  • AHD’s certification is 24 lessons, about 12 hours, $199, with an exam and a filmed coaching session graded by me.

To become a certified hitting coach, learn a complete hitting system, coach real hitters under feedback, and earn a certification that tests your actual coaching — an exam plus a filmed session someone grades. The paper is the last step, not the first.

QUICK ANSWER

Learn a complete hitting system, coach real hitters with feedback, and earn a certification that tests real coaching, not just video watching. AHD’s Complete Hitter Development for Coaches is 24 online lessons, $199, with an exam and a filmed coaching session graded by BK.

Train it: Complete Hitter Development for Coaches →

I’ve spent 52 years playing, coaching and scouting this game, including 30 years coaching high school and college baseball and softball in Arizona and Texas. The best hitting coaches I’ve known didn’t start with a certificate. They started with curiosity and a lot of bad swings to fix.

This guide is for youth, travel and high school coaches, and for former players who want to teach hitting. Here’s what the job really takes, the paths people use to get there, and what any certification should prove.

1. What makes a good hitting coach?

Being a good hitter and being a good hitting coach are two different skills. Plenty of great hitters can’t explain what they do. Plenty of great coaches never hit .300 in their lives.

When I coach the swing, I coach by checkpoints and Mechanically Advantaged Angles (MAA) — the positions that let a hitter create force and adjust. But I never start there. I start by assessing. For more on this, read What Makes an Elite Coach?

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FOR COACHES

GOOD HITTINGCOACHES…

  • Assess before they instruct
  • Fix causes, not symptoms
  • Pick one priority
  • Coach all 4 Pillars
  • Talk straight to kids and parents

COACH THE HITTER, NOT THE PICTURE.

AHDBackSpinAthletic Hitting Development
The skills that make a hitting coach, with or without a certificate.

2. What are the paths to becoming a hitting coach?

There’s no single license for teaching hitting. Most good coaches build their skill through a mix of these paths.

  1. Playing backgroundIt helps you understand the game and earn trust, but it is a starting point, not a teaching method.
  2. Mentoring under an experienced coachWatching a good coach run a cage, then running it while they watch you, is still the fastest way to learn.
  3. Coaching educationIf you coach high school, your state association likely requires coaching-education courses — check your state’s rules.
  4. A hitting-specific certificationThis is where you learn a system for assessing, teaching and planning for hitters, and prove you can use it.
  5. Reps with real hittersCoach every week. Film it. Re-watch it. Ask whether the hitter actually got better.

About that coaching-education step: the NFHS “Fundamentals of Coaching” course has become a primary part of new-coach training in most state associations, and states often require it for high school coaches. It covers philosophy, safety, communication and practice planning. It’s a good foundation — it just isn’t built to teach you how to fix a swing.

3. What should a hitting coach certification actually test?

Watching videos is not coaching. A real certification makes you coach.

Before you pay for any hitting coach certification, online or in person, ask these questions.

That last point matters. Be skeptical of anything that promises you’ll be an “expert” after a weekend. For more on vetting coaches, read There’s No Secret Sauce: How to Vet a Hitting Coach.

4. How does the AHD hitting coach certification work?

I built Complete Hitter Development for Coaches for baseball and fastpitch coaches at every level, plus parents who coach their own players. Here’s exactly what it is.

PieceWhat it involves
Lessons24 lessons, 8 modules, about 12 instructional hours; Lessons 1–3 are free
Exam32 questions, 80% passes, and you can retake it
Practical workA video-assessment worksheet, a 90-minute practice plan and a four-week athlete plan
CapstoneYour coaching philosophy plus a 10–15 minute filmed session I grade on a 100-point rubric (80 passes)
CredentialAHD Certified Coach: numbered certificate and registry listing, valid two years
Price$199 one-time, 1 year of access, exam and filmed-session review included

You learn the AHD coaching sequence — Assess, Diagnose, Build Roadmap, Train, Reassess — and how to trace a symptom back to its root cause before you give a cue or a drill. Most coaches finish in 4 to 8 weeks.

To be straight with you: AHD Certified Coach is an AHD credential. It was built to continuing-education standards, but until outside accreditation is approved, it is not an official CEU. It won’t replace whatever coaching-education courses your state or league requires.

5. How can I start coaching hitting better this season?

You don’t need to wait for a certificate to coach better tomorrow.

If you’d rather see the system run live with your players, I travel for team hitting camps and clinics — 12 to 60 players, ages 8 through high school, baseball, fastpitch or combined. Text me at 480-881-5447 for team or staff pricing.

BK talking through a drill with a group of baseball and softball hitters
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THELESSON.

  • Learn a complete system
  • Coach real hitters on film
  • Get graded by a coach
  • Keep reassessing

Complete Hitters Are Built…Earned.

AHDBackSpinAthletic Hitting Development
A certification should prove you can coach, not just that you watched.

Want to go deeper? Read What Makes an Elite Coach? and There’s No Secret Sauce: How to Vet a Hitting Coach.

Quick answers

How do I become a certified hitting coach?

Learn a complete hitting system, coach real hitters, and complete a certification that includes an exam and a graded coaching session. AHD’s Complete Hitter Development for Coaches is 24 lessons, $199, and ends with a filmed session graded by BK.

Do you need a certification to be a hitting coach?

There is no single license for teaching hitting. High school coaches usually have to meet their state association’s coaching-education requirements, and a hitting-specific certification adds a system for assessing and teaching hitters.

Can I get a baseball hitting coach certification online?

Yes. AHD’s certification is fully online for baseball and fastpitch coaches: 24 lessons, about 12 instructional hours, a 32-question exam, practical assignments and a filmed coaching session you submit for grading.

How long does it take to become a certified hitting coach?

AHD’s course is about 12 instructional hours, and most coaches finish in 4 to 8 weeks at three to six lessons a week. Becoming a good hitting coach takes years of coaching real hitters.

Sources: NFHS: NFHS Learning Center Publishes Updated “Fundamentals of Coaching” Course (July 2024)

Don’t collect drills. Build a complete hitter.

Complete Hitters Are Built… It’s Earned!

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Lessons 1–3 of Complete Hitter Development for Coaches are free. Take them, and see if the way I teach the complete hitter fits how you want to coach.

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Complete Hitters Are Built… It’s Earned!